The news has gone a bit 'on the sly, and perhaps deserved more visibility: Fastweb and Sky have launched the "Home Pack", the result of an "agreement strategy "that will lead to those who will enjoy the services of two operators at attractive prices and with the added convenience of a single subscription and a common call center for customers.
Perhaps the name is not the most well-chosen (those concerned Marketing need not know Italian well and the double meaning in our language that has the word "package"!), but the agreement promises to revolutionize the world of traditional Tivù, seeking new customers in the ever growing sea of \u200b\u200bpeople, impatient television programming, tries to build a personalized schedule with many opportunities offered by the web.
The business proposals - the plural is necessary because as is the case for the programming of Sky will be many - will be made known only in a fortnight. What is already known, however, is to be the result of combination between the bids of the two operators, namely: the unique programming of 190 channels of Sky TV, high definition, HD or the My Sky decoder that allows you to record and favorite programs at any time, the Digital Key to see light in the programs of digital TV, surfing the Internet without time limits (up to 10 megs for those who are reached by fiber optics, up to 20 mega ADSL) unlimited national calls and up to 1,000 minutes of international calls to landline in addition to access to services Mobile Fastweb.
The purpose of this is to extend the audience of well over 6.5 million customers now represent the sum of those of Tivù Murdoch (4.8 million) and Fastweb (1.7 million). Moreover
are already a few years that the mainstream media are trying to run for cover as the success of new technologies increases. In 2006, Walt Disney bought Pixar, the studio founded by Steve Jobs who invented the digital animation, and CBS formed an agreement with Yahoo to make available to the website a few clips of his program "60 Minutes" (experiment then canceled in 2008 because results were not brilliant).
The problem for traditional media is to bring their own content where he is the public, given that this is becoming more and more recalcitrant towards them.
now expect the moves of RAI and Mediaset in response to the attack of the Australian tycoon.
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